We redesigned the packaging portfolio with a high quality design, making the boxes stand out on the store shelf. At the same time, our brand owner realised savings from both packaging and transports, thus making a significant contribution to the environment.
Our customer is a fast-growing, exclusive and innovative sport shoe producer, with high demands from both American and European end users. The company needed to relaunch its brand image with a new box design made from high quality materials. The box had to withstand the tough transports from Asia, where the customer produces the footwear. The packaging had to be optimised while keeping supply chain and packaging costs under control. In addition, the new box would promote sales better than the old ones.
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BillerudKorsnäs collaborated with a manufacturer of outdoor grilling products to develop and implement a new packaging solution from renewable, fiber based material.
By completely redesigning its transport packaging portfolio and integrating the shoes with the packaging, the brand owner could make savings on both transport volumes and transport routes and make a significant contribution to the environment.