In their work on a total rebranding of their primary packaging, Primus chose BillerudKorsnäs to help increase shelf stand-out and improve packaging performance during freight and logistics.
Primus, the expert in top of the range outdoor equipment, produces cooking stoves, vacuum bottles, cutlery and lanterns. Primus needed a Managed Packaging model that enabled Primus to control the manufacturing of complex retail packaging in China. This allows Primus to focus on the core of their business.
To read about the solution and results of this challenge, please download the pdf.
By completely redesigning its transport packaging portfolio and integrating the shoes with the packaging, the brand owner could make savings on both transport volumes and transport routes and make a significant contribution to the environment.
BillerudKorsnäs collaborated with a manufacturer of outdoor grilling products to develop and implement a new packaging solution from renewable, fiber based material.